BMC Auction & Liquidation | Logo Design

Project description: BMC Machinery needed a logo for their new sister company BMC Auction and Liquidation. BMC wanted this new logo to have details that showed the connection of the companies but also allow it to stand alone.

When creating this logo, I kept the same color palette as the sister company to show the connection as well as the accent font. This allows there to be a connection between the two companies without being too obvious. The icon I created was meant to show the connection and trust BMC has with its clients and their business. By doing this I connected the letters adding in white space/slices between the letters to symbolize their connection to the machinery industry.